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Monday, July 28, 2014

Why Start-ups Can’t Get Publicity

Posted by Rainier Sky on August 9, 2011

Start-up businesses typically face one or more obstacles to generating the publicity they need. Most obstacles can be overcome, but failure to address them can kill a good story or even turn it bad. Here’s a short list of some of the more common obstacles I have seen start-ups face. I look forward to your comments and additions.

Unverified Claims

It’s the job of every journalist and blogger to verify the claims a business makes about its product or service. They know your motivations and probably don’t understand your product or its market as well as you, and its their credibility at stake if what they print fails to stand the test of time.

Henry Winkler promotes One Reverse Mortgage

Henry Winkler promotes One Reverse Mortgage

Every start-up should have at least one and preferably several independent and unaffiliated spokesperson to verify its claims. I’m not talking about hiring Henry Winkler to endorse your reverse mortgage product. Celebrities are often hired to promote products directly to consumers through advertisements and infomercials, where they can really impact audience recall and purchase intent. They seldom, however, generate much publicity – except for themselves. I have worked with several celebrities throughout my career and I can tell you that Journalists rarely confuse popularity with credibility. They expect more.

More importantly, endorsements from credible sources can really separate a product or service from its competitors. It’s a strategy every start-up should pursue.

Low Relevancy

Many start-ups over estimate the relevancy of their product or service to media. Editors, producers and bloggers make their living by publishing information their audience values. You might think your product is a natural fir for their audience, but they may not always agree.

Inc. Magazine published an article way back in 1991 that still comes to mind. The article “They Chew Gum Don’t They” focuses on the failings of one public relations staffer to do their homework. The poor, likely junior staffer misses the mark and the journalist jumps on the opportunity to tell his readers why they should manage their own publicity. In reality, however, entrepreneurs are just as if not more likely to make the same mistake. Most experienced public relations professionals know how important it is to refine a media list to avoid wasting the media’s time. Of course, I have also seen many entrepreneurs demand they try and blame them when they fail.

Questionable Demand

Many start-ups fail to demonstrate adequate demand for their product or service. It is not enough to show how well your product or service solves a problem, you also have to demonstrate that it has an easily recognizable value that customers will desire. Start-ups too often presume that the demand for their product or service is self-evident.

Lack of Resources

Finally, many start-ups simply fail to demonstrate their capacity to succeed. Doubts about the business itself can kill product publicity if there is any doubt about the company’s ability to bring it to market. The company not only has to appear well managed and financially stable, it also has to demonstrate that its products will be readily available to the media’s audience. Lack of distribution can kill a product review.

What would you add to the list?

Thanks for reading,

Kevin Bush, Principal & CEO
Rainier Sky Marketing & Public Relations

 

When to Build Your Own Direct Marketing List

Posted by Rainier Sky on June 13, 2011

Spring is a particularly busy time of year for me. I won’t bore you with the details, but let’s just say that I have neglected my blog a bit lately and now I am paying for it by working on an early Sunday morning.

I am supposed to get emails whenever someone posts a comment or has the decency to enable pingbacks, and Friday I got a few which prompted me to log in and poke around a bit. The first thing I notice is that my comment settings appear to have changed. Maybe something went back to default during that last WordPress update? Yeah, let’s go with that.

Anyway, there’s the typical gibberish spam that needs to be trashed, a snide comment from an unnamed reader who thinks no one should critique a public figure, and a pingback from Lead Liaison.

I should be flattered, right? I really don’t know anything about the company, but, hey, it’s a backlink. For all I know they provide good service and a quality product, but they lift a full three paragraphs from my post on Inbound vs. Outbound Marketing and then tell their readers how impractical it is to build your own list from resources you find at a local library.

O.K., point taken, I should have clarified what I was talking about. So, here’s why I suggested it.

The Red Hat Society

Is the Red Hat Society home for all the real movers and shakers in your community?

There are many situations where it’s simply more practical to purchase a list and leads that sign up for whatever information or incentive you are offering can be invaluable, but what if you don’t have time to build a list organically?

Consider the following…

A high-end restaurant, well known in other parts of the country, is about to open its first restaurant in the Pacific Northwest. After opening more than 20 such stores in other parts of the country, the in-house marketing team has built a successful formula it wants to replicate for their new store in Seattle. It’s an integrated plan involving advertising, publicity, social media and direct marketing. Let’s set aside the other disciplines for now and take a closer look at this last tactic.

High-end restaurants live and breathe on their reputations. Word-of-mouth is vital to their success. So this company invests heavily in building it quickly by hosting a three night, private opening to which it invites all the movers and shakers in the local community to enjoy one of the finest steaks east of Chicago for free – a very enticing offer for a seafood town like Seattle.

So, where do they get such a list?

Anyone who has worked a while in public relations has probably had to build one of these more than once because, put simply, you just cannot buy it. Sure, you can buy pieces of it from a list broker, but such lists cannot be built on demographics. You need first-hand knowledge to know whether the local Kiwanis are more influential than the Rotary or that the Red Hat Society is where most of the behind the scenes charity gets done. It’s also safer to build such lists yourself to avoid offending more than the one or two obnoxious wannabes who call to complain they did not get an invitation.

So, how do you build such a list? For someone truly vested in their local community, LinkedIn is a great place to start and its one of the only social networks from which you can download a contact list. In my experience, you can supplement your list quite nicely with contact information you find online or – dare I say it – your local library. Yes, they may just have a list of the local rotary board members. It takes a little time, but the point I was trying to make in my last post is that anyone can to it.

Thanks for reading,

Kevin Bush, Principal & CEO
Rainier Sky Marketing & Public Relations

 

Inbound Marketing vs Outbound Marketing

Posted by Rainier Sky on May 10, 2011

Inbound marketing is getting all the buzz these days. Done well it can be quite efficient and effective at achieving measurable results for all kinds of organizations, but let’s not rule out traditional or outbound marketing altogether.

First, let’s make sure we are all on the same page. There have been different definitions for inbound and outbound marketing over the years, but there is general consensus for the contemporary meanings. Inbound marketing is the act of making it easier for a brand or product to be found by customers who are already seeking it, whereas outbound marketing is making your customers aware of a product they may not know they need. So, when and why would you use one instead of the other? Here’s my take on the subject.

Inbound Marketing

There is an intrinsic advantage to marketing to customers who have already identified a need and are seeking a solution. Theoretically, all you have to do is make it easy for the customer to find your product or service. This typically involves leveraging a website, blog and various other online resources that can all be managed for much less cost than traditional or outbound marketing vehicles. Our modern definition focuses on three key tactics that typically produce synergistic results when employed simultaneously.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Brian Halligan, Darmesh Shah and David Meerman Scott combined to write one of the best-selling books on inbound marketing.

  • Content Generation – The first thing you need to be visible on the Web is a lot of content. Search engines prefer sites that offer a lot of information, particularly if its recent or fresh. Using software known as crawlers that visit and read sites regularly giving more credit to sites that are updated frequently. Content also comes in many forms, including blogs posts, images, videos, whitepapers and e-books. The top  search engines allow users to search for each type of content individually, so it’s best to use a mix of all.
  • Search Engine Optimization – SEO is the act of increasing the visibility of your content so your customers find it near the top of organic or unpaid search results. This requires content written and/or edited to increase its relevance to specific keywords, editing Website code to removing barriers that can limit a search engine’s ability to index or reading the site, and increasing the content’s credibility or authority by generating backlinks to it from other websites.
  • Social Media – Facebook, LinkedIn, Twitter, MySpace and other social media can all be leveraged to promote your content. Search engines assess your site’s authority by the number of related sites that link to it. If someone else in your industry thinks that what you have to say is important, then so will the search engines. Of course, no one is going to see your links on social media if you don’t have any friends or followers so you also have to make the effort to develop and maintain them.

By leveraging online resources we avoid much of the expense of traditional media and achieve much greater efficiency. So why not just focus on inbound marketing, well that brings us to the other half of this article.

Outbound Marketing

The challenge with inbound marketing is that you can’t expect customers to seek something they do not know they need. Most products and services require some of form of outbound marketing to build awareness. Organizations also should not overlook the long-term return on investment that outbound marketing can generate.

Is Your Marketing Investment Delivering Expected Returns?

This report from Nielsen Analytic Consulting may be a bit dated, but contains some valuable data on how to gauge your marketing success. Click on the image above to download your copy.

According to studies by Nielsen Analytic Consulting, the average short-term return on marketing investment is a meager $1.09 for every dollar invested. Broken down by medium, online ads (which have a greater tendency towards direct response) returned an average of $2.18, magazine ads $1.12, public relations $1.05, television $.94 and newspaper ads a paltry $24. With such low responses it’s easy to see why inbound marketing is getting so much attention, but the numbers look a lot better when you consider the response on a longer term. The return on marketing investment for magazine ads jumps to $1.57, public relations up to $1.90 and television advertising up to $2.16. According to Nielsen, marketers can generally expect around 1.5 times higher long-term ROI compared to the short-term return. Why you may may ask? The reason is that these and other outbound tactics are more effective at building long-term brand loyalty which leads to repeat business, higher perception of value, greater customer satisfaction and the holy grail of all marketing – word of mouth advocacy.

Of course marketing should be both effective and efficient, and many outbound tactics are dependent on a level of volume and high dollar sales that don’t apply to every situation. Consider a television ad targeting a high income individual with significant disposable wealth. such as a spot you may have seen recently from Ameriprise, Charles Schwab or Edward Jones. These broad targeted spots may reach only a very small percentage of qualified prospects, but smart companies like these recognize a small volume can still be profitable for high ticket items like financial services. Major consumer products companies like Clorox, General Mills, Proctor & Gamble and others see value from the perspective of repeat sales that might extend over the course of an entire lifetime.

Direct marketing is another outbound discipline typically requires high volume to be efficient. Its high upfront costs also prevent many organizations from implementing programs at volumes that produce statistically valid results, so they end up learning nothing from their efforts. The average response rate with a purchased prospect list is just 1.38 percent according to the Direct Marketing Association (DMA), and a quality list can cost you $400 to $700 per thousand (CPM) with a minimum purchase of 5,000 addresses. Sound targeting and segmentation can significantly improve results, but organizations may have to test several list before finding a source that performs well. Having the communications piece professionally designed and written can also improve results, but it too adds to the cost. So, you can imagine the kind of long-term return on investment that direct marketing requires.

A better approach for smaller organizations is to simply do their own direct marketing. It might not be as efficient, but it can still be effective. With a basic data base or, preferably, contact management software a small organization can build its own list with resources they may just find online or at their local library. Coupled with a valuable call to action and personalized follow-up, the DMA reports the response rate on such “house” lists improves more than double up to an average 3.42 percent.

The moral here is that no one marketing strategy is right for every organization. Give us a call. We can help.

 

Thanks for reading,

Kevin Bush, Principal & CEO
Rainier Sky Marketing & Public Relations

 

 

My Social Media Pet Peeves

Posted by Rainier Sky on April 30, 2011

Writing is therapeutic for someone like me. It allows me to express my thoughts in an organized and, sometimes, fun way. Today my therapy involves a little venting about some of my social media pet peeves.

Of course, I am not perfect. I, too, commit a few of these sins now and then and, of course, I look the other way when somebody I like commits one of these grievous acts. Then again, I also have been known to hide, un-follow or de-link those who commit these errors more than I can tolerate.

I also look for look these things before I make new connections. You may have noticed that I don’t have a huge following on Twitter (739) and that’s on purpose.  I suppose I would have a lot more if I simply followed everyone who followed me, but I just don’t see the value in it. I want connections that have meaning and purpose. There are also a lot of people who have many more Facebook friends than me (280). Frankly, I have enough trouble keeping up with the ones I have. So, now and then, I have been known to glean my list of friends and followers.

So, let’s get to the list.

  1. The automater – I try to follow anyone who uses any type of automated feed for their profile.Automated Feeds Suck I also hate people who hire others to manage their account. No one can share meaningful information several times an hour around the clock without help. There are some exceptions, of course, such as a few industry experts (cough..@GuyKawasaki…cough) whose opinions bear such weight that I still follow them.  Let’s get real, though, no one can come up with meaningful information to post at exact five minute intervals without software or a staff. It’s disingenuous.
  2. No personality – It’s called “social” media for a reason. I like authentic people who are not afraid to show a little personality. There’s nothing more boring that someone who is all business all the time. Speaking of which…
  3. The braggart – I may be guilty of this one now and then especially when I am sharing news about my children, but I try to balance it with a little humility. It’s O.K. to let people know you are human and share a laugh when you make a mistake. As long as no one gets hurt, it makes you more endearing.
  4. The moaner – Everybody has a bad day now and then, but losing sight of the good things in life can also lose you friends.
  5. Do business on your page – I friend people on Facebook because that is what they are to me. If I want to hear about the wonderful weight loss product you are now offering to a limited number of friends, share it on your business page.
  6. TURN OFF ALL CAPS – DID YOUR EYES JUMP DOWN TO THIS LINE BEFORE YOU READ THE OTHERS. THAT’S BECAUSE ALL CAPS IS THE EQUIVALENT OF SHOUTING. IT’S AN OBNOXIOUS CRY FOR ATTENTION AND I CANNOT STAND IT.
  7. The salesman – This is for all the real estate agents,  multi-level marketers and others who use Twitter to post classified ads. Nobody is reading them. The sad part is that most of the people doing this have no idea how bad this looks. They might as well put a stamp on their forehead that says “I don’t understand social media.”
  8. The unknown maiden – A few years back I went on a mission to try and re-connect with a lot of my old high school friends to promote our upcoming reunion. As a result, a lot of people also started to find me. Most of them I recognized right away, but there quite a few – women in particular – whom I could not identify. So if you have changed your name as a result of a marriage, you might want to include both your maiden and married name(s) on your profile.
  9. The critic – Someone who thinks they are a writer should be able to use proper grammar, punctuation and spelling every time. Right? Well, sorry, I am just not that perfect. I occasionally make errors. In fact, my smartphone is a constant challenge to my fat thumbs. I don’t mind laughing at myself when I make a humorous mistake, but don’t point out errors just to show how smart you are. It’s arrogant.
  10. Keep it civilDon't SwearI connect with and follow a lot of different types of people and subjects on social media and I am constantly surprised and put off by people who think it’s cool to swear. Get a clue. It makes you look stupid.
  11. The separator – Studies show time and again that people do business with those whom they like. So, if you want to do business with me, don’t decline my Facebook invitation.
  12. Re-post if you ____ – I have never put a bumper sticker on any car, I delete all chain mail and I rarely, if ever, forward any funny emails. I prefer original thought. So even though I have wonderful kids, I support our troops and I am thankful for every teacher I have had, I don’t want others to have to read the same post one more time.
  13. Lose the quotes –  I already have several books on my reference shelf. I don’t need you to remind me people smarter than me have already said – which leads me to the next one.
  14. Jesus is not on Facebook – I have nothing against spirituality and I really don’t mind if my friends want to tell me about the wonderful people they met at church. Just don’t quote me verses from the Bible. I have one of those somewhere, too.

Well, I hope I have not offended too many of you.

Thanks for reading,

Kevin Bush, Principal & CEO
Rainier Sky Marketing & Public Relations

 

Keeping up with Changes in the Media Landscape

Posted by Rainier Sky on March 29, 2011

A big part of being a good marketer is keeping up with the evolution of media. All the buzz about social networking is leading some entrepreneurs to think they can achieve success without the use of traditional media. Its heyday may be over, but marketers should be too quick to dismiss it when developing their marketing plan. They key is to align the message, medium and audience, which you cannot do unless you keep up with the ongoing changes in the media landscape.

So, here’s a reminder of some of the changes we have seen lately.

Newspaper

Kevin reading newspaper

I washed a lot of ink off my hands back in the day.

Newspaper print circulation has been in decline for quite some time, but that’s not be the whole story. The Newspaper Association of America has been releasing studies for several years now arguing that readership is actually growing in some markets if you combine those who read a newspaper in print combined with those who read it online. Now to temper that enthusiasm, a recent Scarborough Research studycommissioned by the Poynter Institute revealed that – even with the combined numbers – more newspapers are losing audience than gaining it. While the numbers vary for each newspaper, there remains no doubt about the increasing significance of online readers. As a result, publishers are experimenting by varying content access between free and paid editions as well as new formats that improve readability on mobile devices.

Changing Editorial Content and Formats

Consider the Associated Press storyabout USA Today’s efforts to adapt to the increasing importance of its online readers. Ironically I found the article in the Seattle Post-Intelligencer, itself a former daily newspaper that morphed into a blog. USA Today has always positioned itself as friendly to an audience addicted to visual stimulation, but its now coming out with new formats for tablets and smartphones and the content will shift towards subjects more friendly to a digital audience (more about mobile devices later). According to the article, we should see more investigative journalism in USA Today along with more “…travel tips, gadget reviews, sports features, financial advice and lifestyle recommendations.” As an industry leader, we’ll likely see many local newspapers follow suit which could further reduce the amount advertising and publicity opportunities for some business sectors.

Online Subscriptions

Taking an alternative route, the New York Times announced earlier this year that it would begin charging readers for frequent access to its online edition. The entire industry is nervously watching as the change will undoubtedly have a dramatic effect on its readership. The Pew Research Center’s annual report on news media indicates that only a dozen or so local newspapers have tried charging for online subscriptions and their experiments have miserably failed (only one percent of readers were willing to pay). The report goes on to suggest, however, that the numbers may rise ( up to 23 percent) if readers believe the future of the newspaper is at risk. I would not be surprised to see newspaper demographics shift to audiences with even higher education and income if subscription does become the norm.

Radio

USA Today ran a story last week declaring its “surprise” that the number of radio listeners is on the rise. Citing the latest annual study from media and marketing research company Arbitron, the article notes that the number of radio listeners age 12 and older rose by 2.1 million or 4.9 percent. The biggest gains were among adults age 18-34, but there are also gains among teens age 12-17 with 92 percent reporting that they tune in at least once every week. Teenagers are not yet giving up their infatuation with the Internet, video games and other distractions, but they may be rediscovering that radio programming offers them local news and information they cannot get elsewhere. The other exciting part of this story is the continuing growth of Hispanic radio programming which captured nearly a quarter of the total increase.

Subsidies Help Boost Satellite Radio Subscriptions

AudioVox XM onyX XM Radio Receiver

The AudioVox XM onyX XM Radio Receiver

Satellite radio remains strong thanks to some indirect help from the government. Subscriptions to satellite radio are closely tied to auto sales, so the government stimulus for the auto industry also helped Sirius XM limit its subscriber losses to the first half of 2009. One might expect the growth to be short-lived, but Satellite Radio Playground reports that the company continued its growth thanks to stronger than expected vehicle sales in February 2011. Satellite radio offers one of the most cost-effective ways to reach a nationwide audience with targeted programming and it looks like it will continue to be viable for some time to come.

Increasing Competition from Streaming Services

Meanwhile, both terrestrial and satellite radio face a growing threat from customizable streaming music services, such as MOG, Pandora, Slacker and others. The number of subscribers are projected to grow substantially in the next few years. A new reportfrom ABI Research. projects a compound annual growth rate of nearly 95 percent, much of it focused in the Asia-Pacific region where the concentration of smartphones and other mobile devices is fueling much of the growth. Such services will likely affect radio audiences, but we may not see the full here in the United States for several years.

Remote Areas  Suffer Loss of Public Broadcast Funding

No discussion of changes in radio can overlook the debate over funding for public broadcasting. While it may not offer traditional advertising opportunities, sponsorships of both public radio and television programming present unique branding opportunities for organizations targeting highly educated, upper income audiences. A lack of federal funding could cause some public broadcasters to sweeten their sponsorship deals. Small stations serving remote areas of the country will be hit hardest because public funding typically accounts for a greater share of overall revenues.

Television

The biggest change to television this decade has been the shift to digital broadcasting mandated by the Federal Communications Commission (FCC) in an effort to make better use of the increasingly crowded broadcast spectrum. The digital television (DTV) transition initially fueled an increase in the number of cable and satellite subscribers, but the rate slowed and eventually started to drop. By some reports, Comcast lost one million subscribers during the past two years. Numerous sources were quick to attribute the loss of cable and satellite subscribers to a trend categorically labeled “cable cutters” or individuals fed up by high prices and poor service. They also point to evidence from antenna manufacturers who reported sales that went through the roof (sorry, bad pun) immediately after the transition. More recently a New York Times story from this past December cited numbers from Antennas Direct, a maker of TV antennas in St. Louis, that expected its 2010 sales to rise by 115,000 units. Some sales can probably be attributed to a spate of recent conflicts that caused some cable and satellite providers to temporarily drop local network programming. The latest reports suggest the cable and satellite subscriptions losses many be slowing,  but local broadcasters are still adding additional OTA programming while come cable companies test lower cost subscription packages.

A Dilemma for Local Broadcasters

The change to DTV was only the first step in an effort to redistribute the limited wireless spectrum. What remains is an ongoing battle between the National Association of Broadcasters (NAB) and the Cellular Telephone Industry Association (CTIA) over reallocation of spectrum currently controlled by broadcasters. The debate even has some calling for cessation of all over-the-air (OTA) broadcasts. While unlikely, the suggestions presents a dilemma for local broadcasters who receive income for retransmission of their content by cable and satellite services. Cable and satellite can also be segmented for distribution to smaller geographic areas making it more efficient for small advertisers. On the other hand, local broadcasters don’t have to share OTA advertising revenue so it can be more profitable.

More options for OTA Viewers

As it stands now, homes in most urban areas receive over-the-air (OTA) signals from roughly a dozen or more local television stations. While areas of dense population may suffer poor reception due to tall buildings and other obstacles, viewers in surrounding areas – weather permitting – enjoy better pictures than they can get from cable or satellite.

This-TV Seattle

This-TV Seattle offers movies from MGM

Broadcast Engineering magazine estimated back in October 2008 that only 15 percent of Americans would rely entirely on local OTA signals, and Nielsen Television Audience Reports recently revealedthat the number shrank to nine percent in 2010. Not surprising considering the lack of programming, yet local broadcasters recognize its potential and new broadcast-only networks are capitalizing on their interest by ofering new programming options. MGM Studios and Weigel Broadcasting launched This TVin 2010 airing movies from the studio’s vast collection on stations in various markets nationwide. The two companies partnered again to launch Me-TVor Memorable Television this past December airing classic television shows. Then Tribune Broadcasting launched Antenna TV in January featuring its own collection of classic television series and movies.

The current audience for OTA programming is largely low-income, but that could be changing. A study by Horowitz Associatesshowed that 39 percent of current broadband users watch television online at some point during the week with as many as one quarter watching it daily. It should come as no surprise that younger viewers are leading the trend with 37 percent of 18-34 year olds watching online regularly and 44 percent of teens age 15 to 17 watching daily. The Horowitz study even goes so far as to suggests that roughly seven percent of respondents age 18-34 with cable or satellite may soon cancel their subscriptions, and an additional 19 percent would join them if they could watch their favorite shows.

Streaming Movie Services Grow

Hulu Plus Premium Service

Hulu Plus Premium Serice

 While the numbers look good for OTA programming, a closer look at consumers who cut cable suggests that most are turning to a combination of OTA and online television supplemented by a growing selection from online services like Netflix, Hulu and others. Netflix is the clear leader in the group delivering 61 percent of all movies legally streamed online according to one recent study by the NPD Group, and it is now reportedto be in negotiations for the purchase of original content competing directly with broadcast and cable networks. The shot across the bow signaled the entire television industry that Netflix will not sit by and wait for them to make their content available. Regardless of whether Netflix lands the bid, the intent signals the coming of a new way for consumers to access content that excludes advertisers all together. Amazon.com upped the ante recently in its bid to compete with Netflix by supplementing its popular Prime service subscription with free movies streamed online. Prime subscriptions cost just $79 annually, but so far Amazon has yet to match Netflix’ vast collection of content. Meanwhile, Apple holds just four percent of the total streaming market despite its many attemptsto repeat its success with music. Now Facebook is testing the waters and announced today that it would continue its experiment to stream content from Warner Brothers via its popular platform.

Meanwhile, cable other Internet Service Providers (ISPs) are imposing data limits, eliminating unlimited plans all together and promoting an initiative called “TV Everywhere” that requires viewers to have a subscription to stream programming controlled by the cable networks. Alternative distribution services like the TV Everywhere concept offered by Epix have reportedlyyet to fully take hold, but someone will eventually tap the market demand for mobile ala carte entertainment. The battle with ISPs is drawing the FCC into the fold by suggesting new efforts to keep the Internet free and open for all content providers.

More Options for Mobile

Local broadcasters are also looking at programming for mobile devices. Using a portion of the same channel, they can transmit programming formatted for mobile devices with relative ease. More than 60 stations around the country have already upgraded to offer mobile programming according to the Open Mobile Video Coalition of America. OMVC estimated two years ago that somewhere between 25 and 100+  million people would be watching locally broadcast television on a mobile device by the end of 2010.

The recession and its affect on disposable income may have stalled that projection, but the group continues to promote the technology. Just this month the OMVC displayed a number of new services and devices at the annual meeting of the American Association of Advertising Agencies (4A’s).

Netflix on an iPhone

Netflix Streaming on an iPhone

The other problem is keeping up with the diversity of mobile devices. Two years ago, the Apple iPad was just an idea yet Korean manufacturer Valupsi introduced The Tivizenat the Consumer Electronics Show (CES) this past January. Its an OS-compatible mobile digital television (DTV) receiver that converts OTA television signals for playback on an Apple iPad or iPhone. Meanwhile, Netflix and Hulu have both announced efforts to make their services available to select iPhone and Android products sometime in the near future.

Now I know there are a lot more changes afoot in the media world and I would love to hear your thoughts and ideas. Leave a comment and let me know what media changes you have been following lately.

Thanks for reading,

Kevin Bush, Principal & CEO
Rainier Sky Marketing & Public Relations